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Fifth Edition

Welcome to the fifth edition of our Open Minds Business Briefing where we aim to give you interesting analysis, insights and comments from experts on some of the latest developments in the fast-changing world of enterprise communications.

In this edition we look at how and why competing vendors are partnering with one another. What are the reasons for this cooperative behaviour which a few years ago would have been unthinkable for traditional competitive reasons? And what advantages do these vendor alliances offer to enterprise customers? Business technology writer, Richard Fouts,who writes for Gartner US, looks at the thinking behind these link ups.

With companies facing ever more increasing amounts of information, there is mounting pressure to manage internal and external communications more efficiently. Unified Communications is increasingly being seen as an answer but what difference can a Unified Communications strategy make and is it cost effective for large enterprises to undertake? Stephen Pritchard, who writes for The Financial Times (www.ft.com), asks the questions and share his thoughts.

If you have any feedback on the articles or would like to contribute to an edition of Open Minds please contact us at editor-open.minds.sen.uk@siemens.com

To download the full edition as a pdf, click here.

Cooperation
In the traditional sales model, deals are either won or lost when competitors sell to each other's weakness. Such scenarios are why markets have been viewed for many years as battlegrounds, and why ancient books like The Art of War can be found on the bookshelves of modern marketers and salespeople. Continue reading…
Cost Effective
Chief information officers are increasingly looking to streamline their companies' communications, and to drive down both cost and complexity. Continue reading…